Three Bears General Store

Discover a Smoky Mountain shopping tradition at Three Bears General Store, a family-owned Pigeon Forge destination that has welcomed visitors since 1979. Located directly on the Parkway, this massive 40,000-square-foot store combines shopping, sweet treats, and family-friendly activities all under one roof.

With more than 100,000 items to explore, Three Bears General Store offers much more than traditional Smoky Mountain souvenirs. Browse apparel, home décor, toys, collectibles, jewelry, specialty foods, Christmas decorations, and plenty of gifts and keepsakes inspired by the Smokies.

One of the store’s most unique features is its on-site live bear habitat. Guests can observe rescued black bears up close and even purchase food to feed the bears during designated times. The habitat offers visitors an opportunity to see one of the Smoky Mountains’ most recognizable animals during their shopping trip.

There’s even more for families to discover inside. Kids can create their own stuffed animal at the Make-UR-Bear Factory, while the family sized arcade offers another way to play. Guests can also step back in time at the Old Time Photo Studio, where themed costumes and sets transform a vacation photo into a memorable Smoky Mountain keepsake.

Save room for something sweet while you shop. Three Bears General Store makes its own fudge on-site and serves hand-dipped ice cream along with candies and other treats. The store also carries a variety of specialty foods, including jams, jellies, sauces, and other Southern favorites.

Shoppers can browse an extensive Christmas department throughout the year, along with apparel, accessories, Smoky Mountain gifts, and an authorized Pandora jewelry shop.

Three Bears General Store is located at 2861 Parkway in Pigeon Forge, near Traffic Light #4. With shopping, sweets, an arcade, Old Time Photos, the Make-UR-Bear Factory, and its live bear habitat, it offers plenty to explore beyond the traditional souvenir-shopping experience.